Gelatos have originated from Italy. The word gelato is the italian word for ice-cream. These particular ice-creams are made from a mixture of eggs, milk, sugars and various flavorings to yield the different flavors that people enjoy. Summer is the perfect time for ice-creams and outdoor parties. As such, during this season there is a proliferation of gelato makers and suppliers. Other types of businesses that thrive a lot in summer are frozen yogurts. Frozen yogurts, gelatos and other types of frozen desserts such as sorbets are much sought after in bulk for parties during summertime.
In order to set themselves apart from their competitors, ice-cream makers can make use of several strategies. The first strategy would be to set their products apart in terms of the flavors themselves. Several makers launch new and quirky flavors for the summer. It might be for instance a flavor inspired by a particular trendy movie or event.
Moreover, to set their presentations apart from competitors, gelato makers could opt for personalized ice cream cups that would display their own logo or include funny messages. This is especially pleasant among younger consumers. Frozen yogurt is another popular dessert among the younger generation and it might be particularly advantageous to have fun frozen yogurt paper cups in which to serve the ice-cream. This might also be especially appreciated during holidays such as Valentine’s Day and Easter.