Display Advertising versus Print Advertising – By Ted Dhanik

Print advertising has been around as long as the printing press. It has remained a tried and true staple of promoting services and products to the general public. And it remained the most popular means of advertisement for literally hundreds of years. With that being said, the reality is that print advertising is on the decline these days. Magazines and newspapers have been traded for web content as a means of education and knowledge. Researching publications can take a great deal of time. A quick search online and that same information can be made available in a moment’s notice. The internet age is here to stay.

Print advertising does have its place and can reach customers in a way that the internet can’t. It remains a viable means of promotion and will probably remain so in one way or another. However, there are some crucial things that internet advertising has to offer that print can’t come close to. A perfect example would be an understanding of how many people have been influenced or swayed by an advertisement. With internet ads, a company can follow the performance of an advertising campaign on a daily basis by looking at qualities such as impressions, website visits, and conversions. In addition, website advertising can go to many more places with the use of contextual advertising systems and the like. Advertising can literally be modified at a moment’s notice to reflect the content of a site and the individual as well.

While it can be said that print media is still a valuable resource, web advertising is on the rise, and from what it looks like, there’s no place to go but up.

Ted Dhanik has provided this guest post. When looking at advertising solutions, consult with Ted Dhanik for up to date and current marketing campaigns. Please visit Ted Dhanik at his website to see what he can do for your company.


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