Consider the nature of the home business, as ecommerce credit card processing is the simplest way for online merchants to interact with their customers. Our society is becoming increasingly more internet based. If you are a business owner operating from home, you are more likely to find that you will be interacting with customers online as opposed to face-to-face. While a credit card machine works well for brick and mortar enterprises, having a shopping cart for your website online is more compliant with the nature of home business and what customers will want from you.
Customers want two things: accessibility and convenience. That’s what drives the Forrester Research Inc. statistic that nation-wide online sales will increase by 62% in the next five years. With mobile devices, browsing and online shopping is more prevalent than ever. The more instant the gratification is, the more likely your customers will want to shop from your online store. Being able to do credit card online processing with things like a free shopping cart is something that few other merchant services can offer. Consider how credit card processing companies can save you money when you choose them. They should be working for you and not the other way around.